FC Bayern Munchen Wins!

In response to Helen’s post that mentioned Munich’s recent win in the Champions League Finals, I just want to paint a quick picture of the celebration scene.

I watched the game in apartment with about 15 people, on ZDF, and although the broadcast was in German, the excitement of scoring a goal is definitely universal. It was a nail biter, and the room was tense as we sat eating freshly made crepes with Nutella and drinking beer for the first half of the game as the ball bounced from end to end without ever passing a goal post. But when Bayern scored the first goal, the spirits immediately lifted as high fives and cheers filled the room. A penalty kick tied the game and in the final few minutes, Bayern’s Robben used some fancy footwork to put the ball into the net. The teams’ celebration was so adorable to watch! They were laughing and crying and dancing and hugging and throwing their coach in the air. We watched the post-game from our seats, still pretty calm in relation to my Mom when the Steelers win.

Just when I started to think, “Wow, this may not be as crazy as when we win the Super Bowl,” we headed out to the streets… One of Lara’s friends made a pretty convincing replica cup out of foil and held it above his head through the entire crowd, not only spurring dozens of chants and cheers, but also giving me a point of reference for where I could locate him, because I was overwhelmingly one of the shortest people celebrating. They shut down a main street and it was flooded with bright red jerseys and scarves, “Super Bayern” chants and a lot of alcohol:  no open container laws here! People were climbing atop traffic lights and scaling bus stop stations and the police were standing by, but I didn’t see any interaction with them. Above, there were fireworks and waving Bavarian flags of all sizes and below there was a mosaic of broken beer bottles lining the streets. We only stayed out until about 1:30 a.m., but noise and the level of  excitement told me the streets were lively ’til sunrise.

You win, Europe. I’m a converted soccer fan.

 

 

Some final thoughts

Sitting at home writing this final blog post, it seems surreal that just two weeks ago we left Pittsburgh for Germany. I know from our past trips that these journeys — trips we start planning months in advance — just end far too quickly.  That’s one of the reasons I started writing blogs. I want to remember as much as I can, and these entries help me recall the big and small things that make these trips so special.

Every time we go, I collect random experiences that don’t fit in one cohesive blog about a certain day or city. So here goes:

Berlin was certainly under construction. Cranes and work sites everywhere. It’s a reflection of Germany’s economic strength as compared to the other European Union countries. I didn’t expect this much, though, and the projects ranged from more hotels to new museums and cultural attractions.

But with that growth came enormous sacrifice. Several of the media outlets we visited told us about severe staff reductions in 2008, a reaction to the worlwide financial crash and severe drop in advertising revenue. We heard that in Berlin and Munich.

Munich was a stark contrast to Berlin in many ways, but what I was not prepared for was the number of beggars so close to our hotel. Women and men, some with children at times. I can never get used to this when we travel, and we’ve seen it everywhere. You want to give them money, as they appear so pitiful, but our tour guides and hotel contacts always tell us not to do so. And we saw the same people again and again. Just awful.

German men wear their wedding rings on their right hand, not the left. In fact, at one of our visits, one of our hosts told us he wore his ring on his right hand while engaged and then moved it over.

One of the loveliest sights in Salzburg were the couples or parents and children dressed in Austrian garb, strolling casually along the streets. Many were headed to shops and restaurants, enjoying their Sunday afternoon together. And not that many stores were open on Sunday, just those in the tourist center. They do know how to relax.

Germans are energy conscientious to the maximum degree, and the reminders of their efficiency and dedication to conserving resources are everywhere. But Jan and I had a hilarious experience at a restaurant one of our last nights in Munich — an energy saving bathroom with toilets with spouting water and rotating seats. You just had to be there.

Shopping was not a great experience for me.  Beer steins, cuckoo clocks, and leiderhosen and dirndl skirts could be had at any number of shops, mostly in Munich, but very little in the way of interesting jewelry and art items that I love to bring back. Great chocolate, though, and delicious gelato! (Hope you’re reading this, Audrey Prisk! Almost as good as what we had in Italy ….)

We had lots of German food, but visitors can eat their fill of Italian and Turkish food, too. Falafel and kabobs on every corner, it seemed. I don’t want sausage anytime soon, that’s for sure. But I enjoyed the meals, even though I have pledged to eat vegetables and salads for at least a week. Very little of that in our dinners … and if you wanted it, it was extra. (But no spargel — asparagus — for me for a while. It was in season, and I had quite enough!)

I didn’t have time to do much museum exploring, outside of our scheduled visits, which is just something my husband and I always loved to do. I really wanted to go to Museum Island in Berlin, as well as the Jewish Museum where the “Jew in a Box” exhibition is running. It just leaves room for another visit someday.

Visiting Dachau complemented what we saw in Berlin and brought the agony and terror of those photographs to a new light for me. First we learned that Hitler and crew used Dachau in particular for getting rid of his political opponents. Mostly men were there, and many came from other countries as prisoners of war. The Germans performed horrible experiments on these poor people, and the torture and humiliation inflicted upon the prisoners defy description here. I purchased two books — a catalog of an excellent photography exhibition of survivors and a Dachau memoir. I read them both before returning home. The memoir, written by a South Tyrol native who was really an Italian citizen, explained what happened to you if you refused to serve in the German army. It’s a miracle that he survived. One of the most terrible things was at liberation, the prisoners ran to the barracks after the guards had fled. They stripped off their filthy and vermin-infested clothes and put on SS shirts. That prompted the American soldiers to send them to another prison camp before they finally were let go, extending his jail time and preventing him from being reunited with his family. An amazing tale.

Two things we learned there: First, the Germans were so unbelievably cruel to these poor souls. Making them stand at attention outside in horrible weather or hanging them by their arms for hours or depriving them of what little food and drink for infractions such as leaving a coffee ring on a table. Second, many of these guards got away with their horrible deeds. They re-entered German society and returned to their farms and jobs. I suppose they all couldn’t be tried, but I hope they suffered … they certainly deserved it. Seeing all of this explains why the Nazi hunters continued to look for them decades later, including several Americans.

Some of the cathedrals and churches we visited we so plain compared to the Italian churches we saw last year. Former Pope Benedict’s church in Munich is one example. Lots of plain brick, not many stained glass windows. But again, many were horribly damaged in the war. The church in Munich where Jan and I attended Mass was just beautiful. Lots of attention and love in that church. It was a beautiful candlelight Mass and special service. We enjoyed being there, and when I took communion with all the others, I was moved almost to tears thinking back to the horrible things I saw at Dachau earlier that day. Catholics in particular were persecuted by the Nazis. May those victims have found peace as well as their descendants.

I did not expect Munich to be as packed with tourists as it was. Some days you could barely walk there were so many people. THe Glockenspeil there is quite lovely (although the one in Prague is more ornate). Jan and I snagged a ringside seat for that one and had some marvelous pastries and drinks. We saw lots of stag and bachelorette parties in Munich. We had fun talking to several of the brides and grooms in Marienplatz, who often wore matching T-shirts or hats marking the countdown to the big day.

And one thing we didn’t see as much were people constantly talking or texting on their cell phones. They had them, but it wasn’t what you see here in the States.

Munich is over the top today, I am sure, with Bayern Munich’s win in the Championship League. Wish we could still be there to watch the celebration!

DAY 11 – Ketchum and Suddeutsche

press

Süddeutsche Zeitung’s huge printing presses

DAY 11 – Ketchum Pleon and Süddeutsche Zeitung

It has been very impressive this trip that all of our hosts have been of high rank in their companies and are very knowledgeable in every aspect. We have been very lucky to hear these people talk, and I’m sure many other students would love to have such an honor. That’s why I want to thank Helen and Jan and everyone who put this all together!

As I mentioned before, BMW was a great segway into the next marketing visit. I thought the Ketchum environment was especially inviting. It kind of reminded me of the Smith Brothers in Pittsburgh. The offices were modern and colorful. It would be great to work in such a positive, creative environment.

I thought the highlight of this visit was the case study they showed us for a drug that helped with gas. It put everything that they were explaining about their company and strategies into action. I thought it was genius to work with the stigma that gas has but then relate it to the fact that everyone gets it, even celebrities. The video was also attractive and cute! I could see myself possibly going to grad school for advertising if journalism doesn’t work out for me.

Later in the day we visited Süddeutsche Zeitung was not expecting it to be the leading newspaper in Germany after we received such a confident presentation from Die Welt. The presenters seemed much more humble although not as relaxed. I took a few pictures of the slides they showed that featured charts of the few leading newspapers in the country and their circulation throughout the years. I remember researching the FAZ and its history and these charts not only matched my research, but also tied everything together. I thought it was also very interesting to hear their perspective on the FAZ, which is the most personal and accurate kind of information about a company one can get.

I also took a photo of the slides showing how people get their news, such as people get the Süddeutsche Zeitung mostly through subscription, but Die Welt readers focus a lot more on the internet. They also had a slide that basically painted a picture of the audience of the newspaper. It seemed to be that elite, educated people between the ages of 20-49, who already have an understanding and awareness of issues in the world, are the ones that pick up the paper.

Learning about the online version was also a treat, but I also felt like in the future it might benefit them to focus more on breaking the news online and then publishing it in the paper more often. I know the editor said there is some communication between online and print, but in my mind, they both need to be one in order to survive.

The communications director told us that the paper survives because it provides quality content. It is a family paper, not a full business paper like the FAZ. People pick it up for its credibility and variety. And maybe too for its innovative advertising! I thought it was great that the paper took risks with advertising, especially with BMW. I personally think risk takers set standards.

Seeing its huge presses running was also a great experience. I really enjoyed learning about the long process that happens in order to get the papers out. I thought it was interesting to know that Die Welt is also printed there. The highlight of the tour was hearing about how 9/11 affecting the presses all the way over in Germany as well as the advertising.

Overall, this was a great, informative day. I think it is so great that all of these people take the time to speak with us. I could never imagine an editor from the New York Times speaking to us. I think because we are foreign, it is like an honor to them to speak to us. Whatever the case, I am forever grateful for the experiences!

5.22.13 Was Fur Ein Tag!

5.22.13 Was Fur Ein Tag!

We have made it to our last full day in Germany, and boy do I mean full! Not only do I slightly regret the amount of celebrating that we did last night but today was also jam packed with media visits!

First we visited Ketchum Pleon. For some of my fellow students this was very interesting because they have visited the Ketchum office in Pittsburgh, where the company began. Here we were given delicious candy bars! We were taught about their many strategies for Public Relations including a lot about what they do with social media. Though I though this visit would be boring because I am a broadcasting major I could actually relate a lot of it to my Introduction to Advertising and Public Relations class that I took this previous semester.

We then had a little bit a free time for lunch before the next media visit. I utilized this time to take a much-needed nap. I woke up feeling only slightly better than I did before hand and we were off to the next visit. Screen Shot 2013-05-24 at 4.23.20 PM

We took the underground a little ways outside the city to Suddeutsche Zeitung. This newspaper company happens to compete with Die Welt which we visited while in Berlin. It was interested to here the similarities and differences between the two organizations. One thing that was different is that Suddeutsche Zeitung’s printing facility is right by there office building so we were able to tour that! I got my official birthday picture wearing a bright yellow safety vest that we were adorned with before entering the printing area.

After a very interesting tour we headed straight to dinner at Ratskeller located at Marienplatz underneath the glockenspiel. After dinner I was surprised with fireworks on a piece of cake, a plastic singing cake and a wonderful card. I am grateful to have spent my birthday and the trip with such great people!

Thank you all for making my birthday in Germany one that I will never forget!

Guten Nacht!

Alexa’s Blog – Day 12 – Farewell

Today is our final day, travel day. Our flight to Paris went smoothly and even arrived a little early. Now, we are in the Chaux-de-Gaulle Airport waiting for our 2:00 pm flight back home to good old Pittsburgh. I’m sad to leave Europe but at the same time I’m ready to be home and dig in to summer. This weekend is going to be a blur; I’m taking a Megabus to State College early on Friday morning, where one of my parents or my brothers will pick me up and make the hour-long journey back to Watsontown, PA. Then, on Saturday relatives will be in town, on Sunday I have my final shift at work, Monday is Labor Day festivities, and on Tuesday I start my internship. Whew.

This trip has far exceeded my expectations and opened my eyes to a new way to look at media and culture. There were a lot of odd things I didn’t expect from Germany, like the fact that you have to pay to use a lot of the bathrooms, the lack of trashcans and ice, and the abundance of sparkling water. It’s a funny thing.

I’m so happy I had the opportunity to travel and hopefully I’ll have similar chances in the future. I’ll always remember our crazy Point Park adventures in Deutschland. Auf Wiedersehen!

That’s a wrap.

For our final media visits, we had the pleasure of leaning a little bit about the PR firm Ketchum Pleon and the national newspaper Suddeutsche Zeitung. At Ketchum, we learned that today was the 90th anniversary of the company. We were given a presentation about the company itself and then a little a few tips about how to create a successful PR campaign with regard to the German media. Although they specified that these were tips form German media, I found them to be universally useful. My favorite tip was to localize the story every time. PR is a business of trust and relationships. They mentioned that Germans are not quick to trust and I believe Americans are similar. If they are recommended to try or believe something on a smaller scale, more close to home as it were, they will be more likely to trust. Relating stories to that warm emotion of home and familiarity is a good segue into the trust necessary for PR to be effective.

After that presentation, we were able to talk to a social media expert at the company who was a master of the trade. I am taking on a social media internship this summer for a magazine back home so I will be able to put his insights to practical use in the future. The most pertinent piece of information I took from his presentation is that for a social media campaign to be successful, you must develop a separate strategy for each channel you are utilizing.

We then had the opportunity of going to Suddeutsche Zeitung, a prominent German newspaper to hear from a couple of people about what they do as well as watch the presses run. The people at Suddeutsche Zeitung were amazing and had very interesting insights and perspecives on the newspaper business and media in general. We got to hear from the editor of the online arm of the paper who showed us a cool analytics program for how they monitor users and engagement with the paper. We also heard from the advertising manager for the paper who showed us some extremely innovative ads he helped to develop and produce. He even let me keep one as a souvenir.

Today was a good last day. I’m sad to be saying goodbye to Germany but all that I’ve learned will be with me forever. It was an amazing experience that I truly enjoyed being a part of.

Always,

Michelle

Day 11: Last day in Munich

Day 11

Today is the last full day in Munich. We have a full day planned. First in order is Ketchum Pleon. Again it was one of those days in Munich except this time, it was a continual rain.

We took public transportation to get to Ketchum Pleon. Ketchum Pleon is an Ad and PR company that originally started in Pittsburgh and ironically it is the company’s 90th birthday. It was impressive how the company plans its packages for a company’s campaign. The presentation provided tips on how to cater and support a product for a company. One of the major things that I have picked up on German media is how organized and thought out every step is in any project. It is seriously impressive to be that well organized and it really shows in the final product.

After Ketchum Pleon, we raced back to the hotel for a quick lunch. I had been using my crutches and switched to the wheelchair, since I was told it was going to be a lot of standing and walking for the second media tour.

The second media trip was to Süddeutsche Zeitung. Süddeutsche Zeitung is one of the most successful newspapers in Germany. This company was especially impressive because of how much thought and innovation the company put into keeping the readership and advertising in print.

For advertising, Süddeutsche Zeitung really pushed the limits by creating scented, perforated, flexible or UV coated ads. It was amazing each time Mr. Stengl brought out a different ad. It was something that you simple don’t see in the US.  Mr. Stengl also gave up a tour of the printing press, it is one of the best printing presses in the Germany. It was interesting seeing the different steps needed in order to create a paper. According Mr. Stengl each paper gets at least updated four times before the final copy. It certainly takes a lot of work to create a newspaper.

A mini version of Munich

A mini version of Munich

Süddeutsche Zeitung media trip was followed by the goodbye dinner at Munich Ratskeller. It is Johnie’s birthday and we surprised her with a card and cake. We also thanked Arnoud and Helen. The food was fabulous.

It is sad that the trip has finally run its course. Much has happened on this trip. For one thing, I never imagined I would spend my first time in Europe in a hospital and using crutches or a wheelchair. This trip has taught me more than just the media outlets in Germany, but has taught me in life as well. Sure it wasn’t ideal to be traveling via crutches or explore Berlin and Munich with them. The point I learned was to enjoy what you have and to appreciate the things you can do. Now this doesn’t always mean you get to do what you want to do, but you live and you learn.

Tomorrow is the flight home!

Carson

DAY 10 – BMW

A tiny car in the BMW museum

A tiny car in the BMW museum

DAY 11 – BMW

The BMW excursion was a nice introduction into the marketing and advertising part of our trip. Even though I don’t know much about cars, let alone marketing, I was able to understand the overview of the company, strategies and new products because of how simply and concisely they were presented.

One of the first things they did was explain BMW’s target audiences across the world. I thought it was interesting that its marketing strategy for the spread out cities in the United States is different from that of the crowded cities in Europe. I never realized how many different factors, such as gas prices and even the electrical stability of a country, which a company would have to take in when trying to sell such a complex product in completely different environments.

I also thought that BMW presented its new “innovative” products in a very confident, yet humble manner. The attitude contrasted with that of Die Welt’s where they repeatedly boasted all of the newspapers accomplishments. With BMW, we were presented with the impact the innovation would have on consumers and how it would benefit society and the environment as a whole.

Speaking of benefits for the environment, it amazes me so much how much more “green” Germany is than the United States. On our train rides, I always see neighborhoods with each house having solar panels on the roofs. The folks at BMW also mentioned that Angela Merkel wanted to have more electrical cars in the near future, which brings up my next interesting highlight.

Marketing involves politics. I always knew that, but I never had a class on marketing so it was never made completely obvious. I thought it was so interesting how BMW talks with the government about the economics of transportation. It makes me feel like BMW is not just a monster company all for itself, but it also cares about society.

I saw a similarity between BMW and Süddeutsche Zeitung that they both make sacrifices to be the best of the best. BMW sells because it offers “premium” quality and the newspaper survives off of top-notch quality content. These are aspects to which consumers can become loyal.

To end the day the museum was an eye-opener and a lot of fun. I enjoyed seeing all of the super old cars and learning about their history. I’m sure my dad, who is a car buff, will really enjoy the pics!

Day 10 BMW

Day 10

The weather in Germany is interesting. One moment it is clear blue skies and the next thing you know you under dark rain clouds being pommeled with cold rain. That’s how the day started on the way to BMW for the media trip.

Looking outside the window, the skies were bright blue, the sun shining and the temperature nice and warm. I had walked the past two days and figured I should take the wheelchair, since today was all walking. The weather, judging by the appearance, looked like it was going to stay nice – wrong.

While on the journey to BMW, we took the underground system, which isn’t handicap accessible for getting off and on the trains. Alexa was helping me maneuver through the people and Arnoud was lifting the chair and me off and on the train. Alexa had handed me her purse for safekeeping. The unthinkable happened next, while Arnoud was getting me on the train, her purse fell off the train and on to the tracks! (I feel terrible). The doors closed (with all of us on board) and Alexa’s bag still on the tracks as we speeded away. We all got off at the next stop and Alexa and Arnoud doubled back to get her purse.

From what we were told, when we regrouped, Arnoud jumped on to the tracks and rescued Alexa’s purse! Talk about being a modern day hero.  All of this happened under ten or so minutes.

We continued to BMW. Wow. BMW is an amazing company, and extremely involved in the next up coming thing. The media and advertising strategies they use are very well planned and thought through. At BMW, they showed us their plan for their new lines of vehicles: BMWi. These are cars are electric based and for city people to provide better mobility around the city.

BMW building

BMW building

After the meeting we went to the museum. Now I did not realize this at the time, but BMW owns the Mini series (Mini Coopers), which happens to be my all time favorite car in the entire world. So during the tour, we saw BMW’s top cars, Rolls Royce, and Mini Coopers. The tour also included a historical portion on the company.

Then at the end of the tour, we looked out the window. Pitch black clouds, strong gusts of winds, lighting flashing in the sky and torrential down pour, and since I thought it was going to be nice – no raincoat or umbrella for Carson. In fact, I wasn’t the only one who thought the weather was going to be nice, and a couple of us didn’t even have a coat.

It’s safe to say most of us got wet on the way back to the metro stop. After we got back to the hotel, we had free time. Some of went shopping; I decided to relax as we are planning on going to the Hopfbräuhaus for dinner.

Tomorrow the last full day in Munich!

Carson

Alexa’s Blog – Day 11

The following events transpired on 5/22/13.

Sadly, today is our last day in Munich. We depart bright and early tomorrow morning for the airport to go back to Pittsburgh.

But, just because it was our last day doesn’t mean it wasn’t busy. We started off by heading to Ketchum Pleon, an ad agency, for the morning and listening to an overview on Ketchum and their work. I had never been to an advertising agency before so I wasn’t really sure how one would operate, though I had an idea of what it was like. It must be so empowering to have a huge number of talented, created minds housed together under one company like that. They had some very funny content that I could appreciate as well as a lot of work that was extremely compelling.

After visiting Ketchum, we came back to the hotel for a bit to grab lunch and a quick nap before boarding the train yet again to visit Suddeutsche Zeitung, a southern German newspaper. I feel like we spend most of our time on public transportation!

Suddeutsche Zeitung already had expectations to live up to after we heard how much they compete with Axel Springer for awards and honors. They talked to us about their history as well as the transition from print to online. The showed us some of their ads, which were so interesting and creative. There was one tactic they used called multi-sensory ads in which some elements of the ad are UV coated or have a certain texture that feels like something else. For instance, the multi-sensory ad they showed us was form BMW and showed the front of the car and the road ahead from the driver’s perspective. The dashboard of the car and the driver’s coat all had textures reminiscent of the real deal.

The ads they showed us we so engaging and expensive, but that’s how they make their money, other than subscriptions. After showing some other examples of creative advertising, we walked across the street (it was freezing today!) and took a tour of their printing presses. I had never seen anything like that before! Everything is so intricate and complex. How do things not crash and burn here? The process is so streamlined and monitored. I was impressed and mind-boggled by the process that it takes to produce all of these papers for one day. They said that these presses produce 35,000 papers per hour, but they have to keep up with the ridiculous circulation. I couldn’t believe how massive and amazing this place was.

We arrived ravenous for dinner at the Ratskeller in Marienplatz after our very packed day. We devoured our food, sang happy birthday to Johnie, and presented cards to Helen and Arnoud for all of their hard work for us. Now, it is time to pack and get ready for our long journey home tomorrow. Auf Weidersehen, Muchen!