Day 10 – CM

5-22-13

 

Our last day in Germany was spent at the ad agency Ketchum-Pleon, a company that was founded in Pittsburgh.  We then went to Suddeutsche Zeitung, which is the German equivalent to the New York Times.  The group listened to presentations by representatives from the paper, then got an informative tour of the presses.  I always like walking past the Post-Gazette building at home and watching their papers being printed, but this tour was something else.  I enjoyed learning exactly how newspapers are printed. I kept getting left behind while taking photos and videos though…

We leave Germany tomorrow.  I look forward to reflecting on this trip to find how I’ve grown since leaving Pittsburgh.

 

5.21.13 Bayerische Motoren Werke AG or Bavarian Motor Works!

5.21.13

 

Though I am not fascinated by cars I was fascinated by BMW today! I thought that this media visit would be filled with car talk and lingo that I did not understand but it turned out they were ready for us media nerds to enter their mecca. We sat down to a lecture on advertising and communications strategies for one of the coolest, most futuristic car that I have ever seen in real life. Manual Satting explained to us the Project i and all that goes into it. He also explained to us how they market and make different cars for different countries and areas of the world. I left the lecture for a new fascination of electric cars.

 

After the lecture we were treated to a delicious lunch in the BMW Café! During this lunch Martin, the very nice intern, and Stefan, our contact who is part of the Planning and Steering International Media Department, joined us. These two gentlemen allowed us to ask tons of questions about BMW, Munich and themselves.

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We then headed to BMW Welt where Stefan gave us collectors edition miniature cars before turning us over to our tour guide for the rest of the day. The guide, who was originally from the United States, took

 

us the BMW Welt and the BMW museum. We then headed back to the hotel in the rain. This was not a light rain like we experienced most days but an intense down pour that had us running for the underground.

 

After that we had the evening to ourselves, we utilized this time to do some last minute shopping. Then we had dinner at the Hofbrauhaus. Here we began to celebrate my birthday, even though it isn’t until tomorrow, with liters, yes liters, of beer.

 

Now we are back at the hotel preparing to go out for one last night on the town. I believe we are heading to an Irish pub that has American karaoke!

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Guten Nacht!

I don’t know anything about cars.

So… I don’t know anything about cars. I know the brands, but that’s about it. We went to visit the BMW Headquarters today and I was excited for our first PR visit finally.

During the presentation at BMW we learned about all the key points about the new BMW Electric Car model. From a PR standpoint, this was interesting to me because he was highlighting all the different facts/selling-points that would be stressed to the public. I could careless about cars, but I found it very interesting that he kept stressing how “green” of a company BMW is. I didn’t know this. It made me wonder if anyone knew this. Do I not know this because I don’t follow anything on cars or is it because they don’t do enough PR in the states on this point? Or maybe I’m just not their target market. I’m a female college student… not someone who is too concerned with a luxury vehicle.

We also had the chance to visit the BMW Museum. Again, I’m not interested in cars, but I loved the architecture of the museum. It was very modern. I also loved seeing all of the old models of cars. That was actually very interesting. I loved history, so to become interested in what I was seeing, my mind tied the cars to history. I could honestly careless about all the car facts and everything about the engine and design… I just liked seeing the old models of cars. For some reason, old cars always fascinated me. The facts about them didn’t… just the image of them. They look so cool!

We also learned about the customization opportunities available with a Rolls Royce. I found this extremely ridiculous. The car in general is ridiculous. I mean, I guess if I had the money to spend I would buy it? But I don’t really know. Here’s what I mean by the car being ridiculous: There’s a umbrella actually INSIDE of the door. You can pull it out whenever you open the door. That made me think: “Are you kidding me?” Come to think of it, if I had the money I don’t even know if I would spend it on ridiculous things. Why not spend it on something else a little more useful? Then again, I guess everyone has different tastes. If I had the money for a Rolls Royce, I would rather spend it on beautiful furniture for my mansion (assuming I could afford a mansion too) but then someone else may just spend it on having an umbrella come out of their car door.

Vroom, vroom.

We were back to the media visit grind to day. BMW welcomed us to their offices to give us a short presentation about their new, purely electric cars. The project i series brand manager, Manuel Sattig, was extremely knowledgeable and passionate about BMW and this new electric car concept. The advertising and PR majors definitely benefited from this visit as it was mostly marketing related and of interest to all of us.

After learning about this very innovative and environmentally friendly car, we were treated to a delicious lunch where we were able to talk to two of the representatives one-on-one. Martin and Stefan were their names and they were both quite impressive people. Martin was a mere 23 years old and just graduated from University. It was very cool to see someone so young interning at such a well-established and serious company. Stefan was slightly older and worked his way up through BMW starting as a driver and ending up where he is now as a communications person for Asia and the South Pacific. In college, he started with  Mandarin studies, which helps him daily in his career.

Along with being quite successful, we found out in a humorous turn of events that Stefan was also a little bit arachnophobia. He found a little spider crawling on him and freaked out. I’m talking freaked out the way I freak out when I see a spider, screams and all. It was hilarious and endlessly endearing coming from such a pulled together businessman.

After lunch we toured the BMW Welt and Museum and were given little model i8s as souvenirs to remember our trip by. The museum was full of old classic cars and motorcycles as well as new concepts. Being that I am not very interested in cars, I had very little knowledge of the history of BMW so that was cool to see.

The main takeaway I got from BMW was definitely inspiration for my future line of work. We asked Stefan at lunch why it was necessary for a car to be able to go from 0 to 60 in 4 seconds and he had the most eloquent and passionate explanation. He explained that BMW is an emotion and is driven by the allure of the sport of driving. He said cars don’t need to be able to accelerate that fast, but BMWs are marketed that way because they are made to be driven for sport, not necessarily practicality per se. His quick response and knowledge of the brand identity of his company is something I hope I can emulate in my future career. BMW seemed very genuine, which surprised me a lot. Every employee seemed to back the brand and the company fully and honestly, which I found to be quite striking.

Feeling inspired,

Michelle

BMW Welt: a Munich landmark

Today we had the opportunity to have an introduction to a true visionary company, the Bavarian Motor Works. The luxury automobile company (famous for its beautiful sedans and sports cars, Minis, motorcycles and high-level customer service), offered us a presentation at its BMW Welt (world headquarters) on its new line of electronic cars.

BMW i is about the development of visionary vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability, a paper for the media provided for us stated right up front. And that’s just what Manuel Sattig, communications director for project i, explained to us. BMW has carefully researched and tested electronic mini and BMW vehicles before getting ready for its launch of the BMWi this year and the BMW i8 next year (the urban, city vehicle one year and its racier, flashier sports car the next). Mr. Sattig explained that what they’re creating is more than just an electric care — It’s offering 360 degree electronics and the joy of driving, long the company’s mantra. But, he said, BMW, is at the point of ionic change, and the future means it must focus on sustainability and mobility. Sara is writing much more about this, so all will have to read her article to understand this product R&D, launch, marketing and promotion.

A fact that left an impression upon me: By 2030 more than 60 percent of the world’s population will live in cities, a reversal (particularly in the U.S., where people had fled to the suburbs). So the new to control emissions, conserve energy and suit urban lifestyles is critical. BMW is reaching into the mobility business that reaches way beyond the cars and motorcycles it is famous for that are beloved by its customers.

He impressed upon us BMW’s attention and devotion to superior products and service, and in our BMW museum tour, led by an excellent guide originally from Milwaukee, that resonated with me. We saw how products are created, traced the company’s history back to the early 20th century, marveled at the Rolls Royce automobiles that company now produces, oohed and ahhed over the race cars and specialty luxury vehicles, and learned a great deal about the company and its customers.

A favorite part: Watching customers come to BMW Welt to pick up their automobiles. It costs extra, but it sure seems worth it if this is the car you can afford and strive for. The new owners and introduced to their cars inside and out, bring family members to check it out, and then drive it off the museum floor onto to open road after spotlights are shined upon the new car and its owner.

Interesting fact: That the Rolls Royce motors  are hand built. When the starting price is 245,000 euros, it should be …. including the paint stripe along the graceful car’s side. (Loved the doors that open bench style … very cool.)

The BMW contacts treated us just as royally. We had an excellent lunch in the small cafe in the headquarters, and we each received a model car of the BMW i8. The box included the title Mission: Accomplished BMW Vision EfficientDynamics. Indeed!

A Not So Mini Day

Tuesday May 21, 2013

 

Today was the first media visit we had, in what seemed like, weeks.  We were privileged enough to visit BMW.  Not only did we get the inside scoop on the new green BMW cars, but we also got a tour of the museum!  I did not think I would enjoy this visit very much since I am not into cars, but I was so wrong!  This was defiantly one of my favorite visits so far!

 

There were many amazing things that I enjoyed learning about in each of the parts of the day at BMW. I loved learning about the different laws that Germany has with the cars that are very different than the United States. Another part of the presentation that interested me was that BMW is doing so many other things other than just producing cars.  All of the apps for smartphones seemed to be very helpful and I am going to download a few of them once we get home.

 

BMW also treated us to an amazing lunch at one of their cafes.  The food was amazing, just like their hospitality they showed towards us.

 

After lunch we went on a tour of the BMW museum. I loved seeing the Mini exhibit because they are my Mom’s favorite cars and I also think they are adorable!  Also, after seeing the VIP treatment that you can get if you pick up your new BMW in Munich makes me want to do that someday.  It was amazing that they had so many services for the new car owners.

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Later in the day I was able to explore Munich on my own, which I am very proud of.  I took the one of the S bahns to one of the shopping areas a bit past the city center.  I had to return a dress, but of course I bought a new one.  I love shopping by myself because I can take as much time as I want to wonder around and not have someone telling me to hurry.  It was also nice to take in some of the last sights since it was our final amount of free time.  I went into a huge upscale department store, which was decorated incredibility.

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Later that night, Andrea and I just hungout and grabbed some dinner in the train station.  It is always interesting going to the train station because there are also so many different and unique people.

 

I cannot believe tomorrow is our last day!  The trip went so quick and I will be sad to leave Germany.

 

Xoxoxo

Katie

 

Day 9 Nueschwanstein Castle

Day 9

We went to Nueschwanstein Castle!!! This castle is basically where Disney got his idea for Cinderella’s castle. We took the train ride to get there again. Taking the train is awesome because you get to see the countryside, but also the real German life outside of a major town or city.

It took two hours to get there plus a bus ride. However there is also a vertical hike up the mountain and with my foot it wasn’t possible for me to do. Instead, I took a horse and carriage to the castle…sounds magical and oh so wonderful right? Not really, it a tourist thing in the town. On the ride up to the castle I went with Johnie. Unfortunately there was a bunch of young kids – so a lot of crying on the way up, but it was worth it.

Nueschwanstein Castle!

Nueschwanstein Castle!

The castle is amazing – especially from the outside. You think that inside would be magnificent too, but the castle was never finished. Lugwig II died under mysterious circumstances and the Nueschwanstein castle construction was put to an end at his death. Only a few rooms are completed, which the tour showed parts of. The finished parts of the castle were amazing- for lack of a better word. We weren’t allowed to take photos inside the castle, but the memories of this place will last. There was so much artwork and detail put into a single room that it just sticks with you once you have seen it.

The view from the castle was just as awesome. (We were allowed to take photos from the castle of the outside). You can see the town down below or to the Alps. The castle is basically on a smaller hilltop that brings you real close. I had originally imagined the Alps to be like the Appalachian Mountains – not true. Unlike the Appalachians, the Alps are mostly rocks and peaks and sporadic trees and some how this mountain range is simply breathtaking.

After coming out of the castle we were given a little bit of free time. I had to stop and put on my jacket because of the rain. I have a Brita water bottle that I hook on to my crutches with a hair-tie. In the process of getting my rain coat on properly, my water bottle promptly fell off my crutch and down the side of the mountain. It’s safe to say I will never get that water bottle back. The funny thing is – that water bottle hasn’t, up until that moment, ever fallen off my crutch. So in a weird and disappointing way I left a piece of myself with the Nueschwanstein castle.

With a heavy heart I left the castle and my water bottle for the horse ride down. This time was more pleasant as there were no screaming children on board. After that it was a bus and train ride back to Munich.

Today was amazing and it makes me want to see more castles… and invest in a new water bottle.

Carson

Day 8 Day trip to Salzburg, Austria!

Day 8

Today we left Germany for Salzburg, Austria. This is the day I was waiting for! We traveled via train – it was amazing. The train took us by the Swiss Alps, which is by far the most impressive sight I have seen on this trip.

The trip to Austria is a day trip and it took about an hour and half to get there. It was a cloudy day that promised rain later.  As soon as we arrived we went on a quick tour to see the main streets and sights of Salzburg. Fun facts about Salzburg that I didn’t know before is that this were the Sound of Music was filmed and the Von Trapp family was real. Part of the tour took us through the gardens where Julie Andrews and the children sing “Do Re Mi.”

A street in Salzburg, Austria

A street in Salzburg, Austria

The tour also included where Mozart grew up and lived for a portion of his life. Salzburg was what I imagined Europe to be like: filled with people and shops on the side. It was an amazing day and it was a shame that we only had a day to get a fill of the sights. After the tour we had free time, where it started to rain and with my leg I had to take it a bit slow, but I ended up finding some pretty cool things with Alexa. In fact we found a spout in the shape of a gargoyle that shot fresh Alp water for drinking.

After meandering the cobblestone roads, we met up with the group for dinner at a small restaurant called Restaurant zum Eulenspiegels. The food was great and very filling – I also got a dessert of apple strudel (yum!!).  The train ride back to Munich was the perfect place to catch some sleep.

Today was exhausting, but well worth the trip! Tomorrow we are seeing a castle!

Carson

Day 7 Dachau

Day 7

Today we went to Dachau. It was one of those days where the sun is shinning and the birds are singing, which was at odds to the gravity of where we were. Dachau is a concentration camp that was used during the 40s.

We took the S-bahn and a bus to get there. At first, the town seems very quaint and pleasant. It would be hard to imagine that  a concentration camp was ever there. To get to the entrance of Dachau you walk down this path with bright green trees. It interesting how you imagine things to be, in this instance I imagine everything to be dead and no life because of the horrors of what happened in that small location. Despite this, life moves on and plants grow and the birds sing.

Entrance to the camp

Entrance to the camp

The entrance to the camp is this massive stone archway with a wrought iron gate. In the door the words: Arbeit Macht Frei, which means, “Labor makes you free.”  The camp is barren, except for the trees lining the road, the one main building and two of the barracks that are reproductions. To be honest the camp reminded me of the Hunger Game set, and in all seriousness it was simply depressing walking on gravel where so many were starved and most likely died on.

Arnoud acted as tour guide and showed us the camp. One of the scariest moments was when he took us through the crematorium. Arnoud took us through as if it was then, we walked through each room – there aren’t words to describe what it felt like. Even years later there is a solemnness that incases the camp. Arnoud said two things that stuck with me during the tour. The first was at the beginning. Being a journalistic group, one of us asked if it was allowed to take pictures. He responded that you MUST take picture. This way you can spread the message. The second was from a statue that stated “Denket Daran wie wir Hier Starben,” which he translated to “Remember how we died here.” By the time we left Dachau, it was a heavy feeling.

The rest day was free time. I decided to forgo crutches and wheelchair for Dachau and probably over did it a bit. So I used the wheelchair for the rest of the day, since tomorrow we are going to Austria! (I’m going to use crutches tomorrow). I went with a group who were going shopping. I really wanted to see the Glockenspiel ring at 5 p.m. so I joined along a.k.a they all took turns pushing me in the wheelchair, which I’m beyond grateful that they included me.

Today was a powerful day filled many emotions and hopefully tomorrow in Austria will be a lighter day.

 

Carson

Day 6 Goodbye Berlin, Hello Munich

Day 6

We have left Berlin and are now in Munich! It is very different from Berlin. Munich has more people and feels more crowded.

The day started at 4:30 a.m. to get to the airport on time. We said our goodbyes to Lorena at the airport and boarded the flight to Munich at 8 a.m. This time we did not have any problems with the plane or our luggage.

It was been an exhausting week and as soon as I was in my seat for the flight I was asleep. It was a wonderful flight. After the luggage was gathered we met with our new tour guide, Arnoud.

Arnoud had a surprise for me – a wheelchair. Today is my last day on crutches, so I was surprised, but I took the offer to use the wheelchair. From the airport we traveled on the famous autobahn. The autobahn is the highway with no speed limit – it was pretty cool. Fun fact about the autobahn, buses and trucks do have a speed limit – so no fast driving for us.

Alexa and Me in Munich, Germany

Alexa and Me in Munich, Germany

The hotel we are staying at feels like a Holiday Inn and not modern like the place we stayed at in Berlin. After dropping off our suitcases we went on a quick tour of the area around. With me in the wheelchair and Alexa pushing me (thanks so much, Alexa!!). We journeyed to the main street in Munich.

First, there are more older building here than Berlin. Second, everything is much closer here than Berlin.  I feel I will be able to see more here and do more here since everything is closer.

After the tour, we split up to eat lunch. We went with another traditional place called Weisses Brauhaus to get German food. I got a salad with a sort of pork dish and of course some beer.

A media/ culture visits was next at Munich Tourism Office with Isabella Schopp. Ms. Schopp told us about the value of tourism in Munich and some facts from tourism. In Munich, there are times when there are more tourists than the locals. There are events such as Oktoberfest that draw in tourist.

We then had free time after the media event. I used that time to sleep. It was wonderful – it was a perfect three-hour nap that left me well rested for dinner at 7:30 p.m. Our welcome dinner to Munich was at Café am Marineplatz. It was an interesting dinner. It was traditional German food again except this time there was white sausage.

Tomorrow is my first day that I’m going to forgo both wheelchair and crutches since my fall. I’m being optimistic in the fact that I’ll make it through the day.

Looking forward to a wheelchair/crutches free day!

Carson