Wednesday May 22, 2013
Today was a busy last day! But, there is absolutely nothing wrong with being busy with media visits! The wake up call was also a bit later today, which was nice because I was needing some extra sleep. Even though I did not do anything too crazy last night it still feels like I will forever be catching up on sleep.
We started the day of with visiting Ketchum Pleon, which was the media visit during the trip I was looking the most forward to. It was a very interesting presentation that was made by 4 of the employees at Ketchum Pelon. I am an Advertising and Public Relations major, so this whole visit was very interesting to me.
My favorite part of the presentation was the Social Media portion. I took a Social Media class this past semester and became very interested in learning more about Social Media Careers. I love the video about the movie star having gas. I found it very interesting that they made such an uncomfortable topic so funny and easy to talk about.
I also really enjoyed that each of the visits that we went on were so gracious with their hospitality. We can each really be thankful that they were excited to talk to us about their company.
Later in the day we went to Suddeutsche Zeitung, the top newspaper in Germany. Their building is newer and the design, inside and out, was amazing. Since I am not a Journalism major I did not think that I would be so interested in each of the print journalism visits we went on. The most interesting part of the SZ visit was seeing all of the amazing advertising. I loved how creative and innovative they were with each of their clients. I have never seen anything like that in the States. Between the scented ads, the see through ads, and the huge full page spreads they all really brought the advertising to life.
I will have to wait a few more months till I can legally drink beer back home, I will really miss having the freedom of sitting down at lunch and grabbing a beer.
We had our final group dinner at the Ratskeller, which is right in the city center. I have had so many pretzels on this trip, but each one gets better and better. The dessert was also amazing and I loved the texture! It was a great way to say goodbye to Munich!
Off to bed for an early morning flight and a safe trip home! See you soon, Germany!
Xoxo
Katie
Speak Your Mind