I don’t know anything about cars.

So… I don’t know anything about cars. I know the brands, but that’s about it. We went to visit the BMW Headquarters today and I was excited for our first PR visit finally.

During the presentation at BMW we learned about all the key points about the new BMW Electric Car model. From a PR standpoint, this was interesting to me because he was highlighting all the different facts/selling-points that would be stressed to the public. I could careless about cars, but I found it very interesting that he kept stressing how “green” of a company BMW is. I didn’t know this. It made me wonder if anyone knew this. Do I not know this because I don’t follow anything on cars or is it because they don’t do enough PR in the states on this point? Or maybe I’m just not their target market. I’m a female college student… not someone who is too concerned with a luxury vehicle.

We also had the chance to visit the BMW Museum. Again, I’m not interested in cars, but I loved the architecture of the museum. It was very modern. I also loved seeing all of the old models of cars. That was actually very interesting. I loved history, so to become interested in what I was seeing, my mind tied the cars to history. I could honestly careless about all the car facts and everything about the engine and design… I just liked seeing the old models of cars. For some reason, old cars always fascinated me. The facts about them didn’t… just the image of them. They look so cool!

We also learned about the customization opportunities available with a Rolls Royce. I found this extremely ridiculous. The car in general is ridiculous. I mean, I guess if I had the money to spend I would buy it? But I don’t really know. Here’s what I mean by the car being ridiculous: There’s a umbrella actually INSIDE of the door. You can pull it out whenever you open the door. That made me think: “Are you kidding me?” Come to think of it, if I had the money I don’t even know if I would spend it on ridiculous things. Why not spend it on something else a little more useful? Then again, I guess everyone has different tastes. If I had the money for a Rolls Royce, I would rather spend it on beautiful furniture for my mansion (assuming I could afford a mansion too) but then someone else may just spend it on having an umbrella come out of their car door.