5.21.13
Though I am not fascinated by cars I was fascinated by BMW today! I thought that this media visit would be filled with car talk and lingo that I did not understand but it turned out they were ready for us media nerds to enter their mecca. We sat down to a lecture on advertising and communications strategies for one of the coolest, most futuristic car that I have ever seen in real life. Manual Satting explained to us the Project i and all that goes into it. He also explained to us how they market and make different cars for different countries and areas of the world. I left the lecture for a new fascination of electric cars.
After the lecture we were treated to a delicious lunch in the BMW Café! During this lunch Martin, the very nice intern, and Stefan, our contact who is part of the Planning and Steering International Media Department, joined us. These two gentlemen allowed us to ask tons of questions about BMW, Munich and themselves.
We then headed to BMW Welt where Stefan gave us collectors edition miniature cars before turning us over to our tour guide for the rest of the day. The guide, who was originally from the United States, took
us the BMW Welt and the BMW museum. We then headed back to the hotel in the rain. This was not a light rain like we experienced most days but an intense down pour that had us running for the underground.
After that we had the evening to ourselves, we utilized this time to do some last minute shopping. Then we had dinner at the Hofbrauhaus. Here we began to celebrate my birthday, even though it isn’t until tomorrow, with liters, yes liters, of beer.
Now we are back at the hotel preparing to go out for one last night on the town. I believe we are heading to an Irish pub that has American karaoke!
Guten Nacht!
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