Today, we hopped on a plane and jetted off to our final destination in Munich. When we arrived we took a bus into the city and checked in to our hotel. After that we had a walking tour of the city center and ate lunch before heading to our media visit at the Munich Tourism Office. When we arrived, we were greeted by Isabella Schopp who works in the PR department of the office. I was very interested in this presentation because it was the first one that actually dealt with my major.
Isabella is involved with communicating with journalists and media outlets interested in writing stories about Munich as a tourist destination. The office offers many resources and amenities to journalists to facilitate the spread of information about and interest in Munich to increase the number of tourists each year. She mentioned that events like Oktoberfest and The Christmas Market are popular events they spark interest in journalists and even showed us some of the articles that she and her team helped to get created.
Although I am more interested in promotions and advertising, it was interesting to note that there are more outlets for PR than I had originally thought of. This trip has opened my eyes to the idea that this field has so much to offer and I am excited to be a part of it. Her job was very behind- the-scenes, similar to Deutsche Presse. That is very appealing to me.
After our visit, it was off to a VERY traditional dinner of multiple types of meat and potatoes. It was a little adventurous for me but I tried it, although didn’t really enjoy it to be honest. German food is heavy and my body is just itching for a green salad. After dinner I came back and relaxed a little before getting a much needed, good night’s sleep to prepare for our first off day!
More tomorrow,
Michelle
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